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Announcing Open Letters!

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The open call will be accepting applications starting Mon, May 19, 2025, 09:00 until Sun, Jun 8, 2025, 23:59.
Open Letters is an open call for artists and writers based in The Hague to occupy our storefront with messages of urgency and vulnerability.
The project takes its inspiration from the short essay The Year I Stopped Making Art by artist Paul Maheke, written on March 18, 2020. The essay is both a reflection and a call for solidarity in the current global situation and art world. The essay lists the many unacknowledged inequalities facing artists who do not belong to the privileged ethnicity, gender, or class, and whose practice is threatened in consequence to disappear silently. The Year I Stopped Making Art was the first Letter displayed in our storefront, followed by many others contributed by artists from The Hague.
This project is made possible thanks to the generous support of the Mondriaan Fund and the Municipality of The Hague.

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"Your Silence is Repression at Work" by Zeloot (Eline van Dam) (2024)

Outcome

Selected Open Letters will be presented in one of the front windows of Page Not Found using vinyl lettering. The format allows variation in size, color, and font. Both textual and graphical contributions are welcome. Artists are also encouraged to propose additional forms of expression that resonate with the urgency of their message.
Selected proposals will receive a fee of €500.
Our team will handle installation of the Open Letters.
Each Open Letter will be on display for four weeks.
The first Open Letter will be unveiled in June 2025.

Eligibility

We welcome proposals from both emerging and established artists and writers, including multidisciplinary practitioners. ​Please note: this call is only open to individuals who live or work in The Hague.

Practical Information

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Window address: Boekhorststraat 104, 2512CT Den Haag
Window dimensions: 140 × 250 cm
Maximum text/image area: 120 × 160 cm

Submission & Selection Process

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Deadline to apply: Sun, Jun 8, 2025, 23:59
To apply to this open call, please fill in the information in our dedicated form, accessible via the “Apply Now!” button below. Before applying, we kindly invite you to review the following:

Requirements for vinyl lettering

To apply, please complete the form accessible via the “Apply Now!” button below. Before submitting, kindly review the technical requirements:

Vinyl Lettering Specifications

All files (text and images) must be vectorised (e.g., ). Non-vector files will not be considered.
Maximum text length: 250 words
Minimum font size: 100 pt
Up to three colors
Maximum width: 120 cm, height: 160 cm

Selection

You will receive a confirmation email after submitting.
Proposals will be reviewed by our team based on:
- Relevance and urgency of the message,
- Creativity of approach,
- Feasibility within the given constraints.
Notification of selection will be sent by Thu, Jun 12, 2025.
Please note: due to limited capacity, we are unable to provide individual feedback.

Apply Now!

FAQs

Q: Can I submit more than one proposal? A: Yes, but each proposal must be submitted separately.
Q: What kind of support does Page Not Found provide? A: We offer a €500 fee to selected authors and manage the window installation.
Q: Can I use multiple colors for my vinyl text or image? A: Yes, up to three colors are possible, depending on material availability.
Q: Can I see examples of past Open Letters? A: Yes, scroll down to view examples. Please note these are from our previous location, which had a different window size.
For any further questions, please contact us at: info [at]

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“Letter of resignation” by Jakob Jakobsen (2022)

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“A and Z” by Janice McNab (2021)

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“Anthropo-sign” by Matas Buckus (2022)

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“Native Tongue” by Minsook Kang (2023)
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